Geoff Sharpe
Founder of Lookout Media, a network of local newsletters across Canada focused on journalism and paid memberships; built a subscription-first local media business approaching a roughly $500K run rate.
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22 snips
Oct 21, 2025 • 1h 4min
Ep. 81: Building a $500k+ local newsletter business ft. Geoff Sharpe
Geoff Sharpe, founder of Lookout Media, discusses his journey in creating a network of local newsletters across Canada that generate nearly $500K annually. He emphasizes the importance of quality journalism in driving paid memberships over simple event listings. Geoff shares insights on maintaining trust through genuine content, the challenges of ad sales, and his team's structure. He also reveals strategies for pricing, sustainable growth, and effectively engaging local communities to retain loyal subscribers.
12 snips
Apr 16, 2024 • 38min
Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Geoff Sharpe from Lookout Media discusses local newsletter success, growth strategies, and monetization. He shares insights on diversification into food journalism, revenue models, and valuable tips for operators. The podcast explores the importance of quality content, unique editorial direction, and building reader relationships in local media.
