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4min chapter
Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Send & Grow by SparkLoop
Viability of Starting a Local Newsletter
The chapter explores the feasibility of launching a local newsletter, highlighting past successes of local news publications in various-sized towns. It provides insights on starting a newsletter in towns with over 50,000 residents, stressing the significance of differentiation through unique editorial direction and personal connection with readers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode