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Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Send & Grow by SparkLoop
Building a Local Media Empire: From Ottawa to Vancouver
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The chapter explores how the speakers ventured into the local media industry by starting newsletters in Ottawa and Vancouver, emphasizing the importance of unique editorial direction and strong branding. It discusses the challenges and opportunities of local news media in different cities, showcasing the success of membership-based revenue models over traditional ad-driven approaches.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode