15min chapter

Send & Grow by SparkLoop cover image

Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media

Send & Grow by SparkLoop

CHAPTER

Building a Local Media Empire: From Ottawa to Vancouver

The chapter explores how the speakers ventured into the local media industry by starting newsletters in Ottawa and Vancouver, emphasizing the importance of unique editorial direction and strong branding. It discusses the challenges and opportunities of local news media in different cities, showcasing the success of membership-based revenue models over traditional ad-driven approaches.

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