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9min chapter
Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Send & Grow by SparkLoop
Strategies for Rapid Growth and Monetization of Local News Newsletters
The chapter explores the importance of quickly monetizing audience growth in newsletters, the balance between invested time and money, and the effectiveness of paid vs. organic growth strategies. It reflects on expanding successful business models to new markets, managing local news newsletters in different cities, and emphasizing structured content creation and distribution processes for replicability and scalability. Lookout Media's mission, goals for multiple city expansion, and the need to grow in a structured manner while finding the right team are also highlighted.
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