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3min chapter
Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Send & Grow by SparkLoop
Exploring Personal Connection in Local Media Success
This chapter explores the impact of personal connection in local media success, comparing the effectiveness of showcasing an individual like Ryan in Naptown Scoop to solely focusing on the brand. It emphasizes the preference for individual faces over corporate brands in local media and the different strategies that can work for various newsletters and operators.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode