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204: Josh Spector — Saying Less and Making More
The Bootstrapped Founder
How to Find the Perfect Audience for You
I get this question all the time about, you know, do you put the full essay or newsletter in the email or do you have them clicked through to somewhere or whatever? And there's no right or wrong. There's pros and cons to each of them. I would be curious if people would more consistently open your newsletter because this is my theory, right? This is what I believe. It's not necessarily correct and every audience is different. The advantages of it that I see are I do think it helps send the message that this quote, unquote newsletter in my inbox isn't worked in the moment. But the other big advantage is when you send a full article in the email,
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