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How to Launch a Classified Ad Campaign
I was shocked when I saw that 90% of people, 90% of the people that responded said they'd either want to read them or might want to buy one. It's just one ad and there was no daily at that time. So it was just the Sunday issue. And I sold out, you know, the first three or four weeks before I even announced that they were available. They've sold out almost every week since.