AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Closers Are Losers with Jeremy Miner
The Art & Science of Persuasion - Michael Bernoff's Top 1% Sales Blueprint
Jan 14, 2025
Michael Bernoff, founder of the Human Communications Institute and author of 'Average Sucks,' shares his expertise in persuasion and communication. He discusses overcoming mediocrity in sales by aligning personal identity with professional goals. The conversation highlights the transformative power of neuro-linguistic programming (NLP) and the use of effective language. Bernoff introduces techniques like 'pattern interrupts' to shift client perceptions and emphasizes the importance of genuine connections over manipulation in the sales process.
43:24
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Cultivating a strong self-image aligned with success is essential for sales professionals to unlock their true potential.
- Leveraging emotional and subliminal triggers is crucial for effective persuasion, maximizing the likelihood of closing deals.
Deep dives
The Importance of Identity in Sales
Identity plays a crucial role in sales success, as individuals often limit themselves based on how they perceive their capabilities. Many people view themselves as wanting to achieve greatness but become comfortable with their current state, leading to stagnation. It’s vital for sales professionals to cultivate a self-image that reflects confidence and capability, rather than seeing themselves as merely aspiring to be top performers. By developing a strong sense of identity aligned with success, they can unlock their potential and elevate their performance in sales.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode