Average Sucks
Why You Don't Get What You Want (And What to Do About It)
Book • 2020
In 'Average Sucks,' Michael Bernoff addresses the common issue of feeling stuck despite efforts to improve.
He argues that an 'invisible force' – often related to subconscious comfort and homeostasis – prevents people from reaching their desired level of success.
The book is not about business strategy or busywork but an invitation to understand and change one's thinking and actions.
Bernoff offers practical advice on developing habits that override natural comfort zones, emphasizing the importance of consistent improvement rather than overnight changes.
The book aims to help readers break free from their current 'average' and achieve more success and fulfillment in life.
He argues that an 'invisible force' – often related to subconscious comfort and homeostasis – prevents people from reaching their desired level of success.
The book is not about business strategy or busywork but an invitation to understand and change one's thinking and actions.
Bernoff offers practical advice on developing habits that override natural comfort zones, emphasizing the importance of consistent improvement rather than overnight changes.
The book aims to help readers break free from their current 'average' and achieve more success and fulfillment in life.
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Jeremy Miner
The Art & Science of Persuasion - Michael Bernoff's Top 1% Sales Blueprint
