Michael Bernoff
Author and expert in human behavior, communication, and influence, best known for the book Average Sucks and for teaching identity- and language-based methods to improve persuasion and results.
Best podcasts with Michael Bernoff
Ranked by the Snipd community
5 snips
Jan 8, 2026 • 43min
Why Most People Never Escape Average with Michael Bernoff
In this conversation with Michael Bernoff, author of Average Sucks and an expert in human behavior, listeners dive into why many struggle to escape average. Michael argues that identity and language shape our results more than effort alone. He discusses how aligning skills with one’s identity is crucial for success. Listeners learn about the power of reframing thoughts, influencing decision-making through language, and how to cultivate authentic relationships. This insightful dialogue is packed with actionable insights to unlock your true potential.
Jan 14, 2025 • 43min
The Art & Science of Persuasion - Michael Bernoff's Top 1% Sales Blueprint
Michael Bernoff, founder of the Human Communications Institute and author of 'Average Sucks,' shares his expertise in persuasion and communication. He discusses overcoming mediocrity in sales by aligning personal identity with professional goals. The conversation highlights the transformative power of neuro-linguistic programming (NLP) and the use of effective language. Bernoff introduces techniques like 'pattern interrupts' to shift client perceptions and emphasizes the importance of genuine connections over manipulation in the sales process.
