Next Level Podcast with Jeremy Miner Why Most People Never Escape Average with Michael Bernoff
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Jan 8, 2026 In this conversation with Michael Bernoff, author of Average Sucks and an expert in human behavior, listeners dive into why many struggle to escape average. Michael argues that identity and language shape our results more than effort alone. He discusses how aligning skills with one’s identity is crucial for success. Listeners learn about the power of reframing thoughts, influencing decision-making through language, and how to cultivate authentic relationships. This insightful dialogue is packed with actionable insights to unlock your true potential.
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Identity Trumps Effort
- Most people identify as someone who wants something someday rather than someone who already is exceptional.
- Identity, not effort alone, determines who consistently reaches the top 1%.
From Cold Calls To Communication
- Michael started in cold-call direct sales as a teenager and learned by memorizing scripts and surviving.
- That early hustle and exposure to personal development like Jim Rohn shaped his communication approach.
Reframe The Prospect's Identity
- Change a prospect's identity during the call so they become someone who buys from you.
- Ask who benefits from their future outcome to reframe them into that new identity.
