Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Behavioral Economics with Mark Earls

Feb 27, 2024
In this podcast, Mark Earls discusses concepts like loss aversion, false consensus effect, and behavioral science's impact on economics. Topics include authenticity in brand marketing, tax payment behavior, analyzing political slogans using behavioral science, and leveraging behavioral science in marketing strategies.
47:45

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Engage in mental time travel to prepare for multiple futures and improve decision-making under time constraints.
  • Apply behavioral science through hands-on experimentation, triaging problems, and leveraging social norms for effective messaging.

Deep dives

The Influence of Time on Decision-Making and Future Preparation

In a world of increasing time poverty, the ability to make decisions in pressured time conditions worsens. To combat this, individuals and businesses are encouraged to engage in mental time travel, envisioning different future scenarios and taking concrete actions to prepare for each potential outcome. By focusing on preparing for multiple futures, revisiting past assumptions, and embracing the present for strategic action, individuals and organizations can navigate time constraints and make more informed decisions.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode