Exploring the Depths of Marketing and Human Behavior

Discover the speaker's journey from superficial advertising to understanding the profound motivations behind human behavior, guided by mentors to dive deeply into research and explore a variety of sociologists and psychologists. Uncover the transformative moment in Mumbai challenging executives to connect across social divides and the significance of Lee Ross's 1977 study on the false consensus effect for marketers to rethink assumptions about customer beliefs and behaviors.