Mark Earls
Award-winning author
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Feb 27, 2024 • 48min
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
In this podcast, Mark Earls discusses concepts like loss aversion, false consensus effect, and behavioral science's impact on economics. Topics include authenticity in brand marketing, tax payment behavior, analyzing political slogans using behavioral science, and leveraging behavioral science in marketing strategies.
