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2min chapter
Behavioral Economics with Mark Earls
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Analyzing Tax Payment Behavior and Messaging Strategies
Study shows informing top 5% debtors about others' tax payments backfires, leading to lower compliance due to perceived uniqueness. The chapter emphasizes the importance of targeted messaging and explores the impact of concrete versus abstract communication.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode