Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Preparing for Future Scenarios and Time Travel Mentality
This chapter highlights the significance of preparing for various scenarios to prevent being blindsided, advocating for businesses to consider multiple future possibilities and take proactive measures. It also delves into reshaping self-perceptions, backward planning for the future, and contemplating mortality and time usage.
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