4min chapter

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Behavioral Economics with Mark Earls

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Preparing for Future Scenarios and Time Travel Mentality

This chapter highlights the significance of preparing for various scenarios to prevent being blindsided, advocating for businesses to consider multiple future possibilities and take proactive measures. It also delves into reshaping self-perceptions, backward planning for the future, and contemplating mortality and time usage.

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