Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Analyzing a Political Slogan Through Behavioral Science Lens
Exploring the impact of emotional messaging in politics using the slogan 'Give Britain back its future' and the concept of loss avoidance bias. Analyzing how invoking emotions like loss aversion can create deeper connections with the audience.
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