Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Leveraging Behavioral Science in Marketing Strategies

Exploring the strategic use of language in political campaigns, applying successful strategies from diverse fields, and influencing consumer behavior through small changes in messaging. Emphasizing the value of simplicity, collaboration, and understanding buyers to build an authentic brand and drive better outcomes for organizations.

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