Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
The Skepticism of Behavioural Science
02:10 • 3min
The Three R's of Behavioral Science
05:35 • 2min
The Importance of Mental Accessibility in the Economic Downturn
07:13 • 3min
The Relationship Between Brand Equity and Pricing
10:17 • 5min
The Psychology of Price
14:55 • 3min
The Halo Effect and Mental Accessibility
17:52 • 3min
The Importance of Prioritising Ease
21:11 • 2min
The Importance of Adding Friction to a Product
23:22 • 3min
The Importance of Fairness in E-Commerce
26:00 • 5min
The Peak End Rule for E-Commerce Planning
31:17 • 4min
The Importance of Behavioral Science in Marketing
35:14 • 3min