The Importance of Adding Friction to a Product

If your aim is to change behaviour, you should be relentlessly focused on removing friction. But if you want to change people's appreciation of product, the perception of quality, then there is an argument that you might want to add in a tiny bit of friction. If you match the right study, if it's about boosting appreciation, IKEA effect is super useful. If it's about changing behavior, well, focus on Kahneman and Harford's point about removing friction,. That's the key thing to focus on. There are thousands upon thousands of these studies. Your job, I think, is a momentous to think, which of all the studies is right for the particular challenge in