WARC Talks: Behavioural science in an age of volatility
The WARC Podcast
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The Importance of Behavioral Science in Marketing
Marketers should be harnessing behavioural science as a discipline. There are thousands of academics running experiments to find out what influences people. So the main thing to stress is there's a wonderful opportunity for marketers. Just make sure that you're harnessing it as much as you can.
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