WARC Talks: Behavioural science in an age of volatility
The WARC Podcast
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Introduction
Richard Schotten is one of the leading thinkers in applying behavioral science to marketing. He found his own consultancy Astro 10 a few years ago, which now helps the likes of Google, Meta and Barclays. And just recently, as a follow up to his award-winning book, The Choice Factory, he launched the illusion of choice.
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