The Marketing Book Podcast

195 Seven Stories Every Salesperson Must Tell by Mike Adams

Oct 5, 2018
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Seven Stories Every Salesperson Must Tell
02:22 • 3min
3
I'll Do Sails, but if It's Not for Me, I Want Out
05:00 • 2min
4
How to Help Salespeople Say the Right Thing
07:19 • 2min
5
The Perceptions of Stories
09:04 • 5min
6
Sales Training - Questions Are Your Anti Pushback Tools
13:58 • 3min
7
The Simple Story Framework - Challenger Customer
16:46 • 2min
8
You Should Never Use the Word Story in Your Business Conversations
18:37 • 2min
9
The Fishing Analogy
20:09 • 3min
10
How Blinkest Can Help Your Career
22:43 • 6min
11
The Hook Stories and the Fight Stories
28:41 • 2min
12
Challenger Selling
30:19 • 4min
13
Investing in a Hybrid Contract Structure
34:38 • 3min
14
What Are the Land Stories to Tell?
37:22 • 5min
15
The Difference Between Telling Your Clients That You Can Be Trusted and Delivering
42:05 • 3min
16
How to Create a Story Library for Your Marketing Campaigns
44:53 • 3min
17
What Books Have Inspired Your Career?
47:32 • 2min
18
Marketing Book Podcast - You Are Not the Seal of Your Brain, You Are the Press Secretary
49:49 • 2min
19
How to Write a Marketing Book Podcast?
51:24 • 2min
20
Seven Stories Every Sales Person Must Tell
53:19 • 3min