The Perceptions of Stories

Douglas Rushkoff: Telling too many stories is better than not telling any story. You don't want to tell so many stories that the client can't get their story in, because that's where the report starts,. And we're going to talk about how our brains work. Our brains are predicting all time and storiesare unpredictable," Rushkoff says. "We know from childhood that stories are unpredictable, pay attention"