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195 Seven Stories Every Salesperson Must Tell by Mike Adams

The Marketing Book Podcast

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The Simple Story Framework - Challenger Customer

Pat spinner: A story has to be a sequence of events where we start with the setting. So when i say, in 19 96, when i was in the u k, i went to norway, you know that there's a story coming. The simplest story could be three parts. And it's complex. But your four part story, if you could talk about that, that i think that might help for listeners to not be so intimidateds this story tell thin? pat spinner: Yes,. so you're right. It's complex. You know, joseph campbell a, you know, he's a researcher of comparative myth and religion. His work is very

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