The Hook Stories and the Fight Stories

There are two stories that will get you there. They are success stories and insight stories. I'll start with insight story s, because that's like the start up position. When you don't have a success story, it's difficult. You need an insight story. And so those a, the hook stories. Then there are fight stories. Yes, fight stories. So nat wel 've hooked the fish, and this fish is jumping out of the water. It doesn't want i but doesn't want to be hooked. Your client does not want to buy. In fact, your client would rather not do anything. That's where youoyou tell your personal story. There's also