You Should Never Use the Word Story in Your Business Conversations

Micheal: One thing you should never do, though, is say, let me tell you a story. So we're in this sort of stable situation setting, and now something is going wrong, not planned. We don't know wht's going to happen. And then we resolve that situation when we make it right,. usually with a happy story, not always. That's it. Those are the four steps. Six of the seven stories are just that simple form. At now there is a character in that story. Even our our movies with animals or cartoon characters, they're still human. Like if you think of shreck or finding nemo, or the tasman