Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 5min
How to Get the Most Out of Your Marketing Campaigns
05:18 • 2min
How Many People Are in Your Marketing Team?
07:13 • 3min
What's the Next Step?
09:56 • 5min
Can You Recover a Significant Sum of Budget?
14:26 • 3min
How Does the Outbound Team Trigger Their Outbound?
17:25 • 2min
How Do You Measure Your Marketing Performance at the Board Level?
19:07 • 2min
How to Get Ahead of the Numbers?
21:31 • 2min
How to Measure and Report on Marketing to the Executive Team in the Board?
23:19 • 2min
Is a Split the Funnel the Right Thing?
25:16 • 2min
How to Get Qualitative Feedback From the Sales Team
27:08 • 4min
The Hardest Part of the Transition From Legion to Dimension
31:11 • 3min
The Scalability of the M C L Model
33:44 • 3min
What Are Your Leading Indicators of Success?
36:27 • 3min
A Few More Leading Indicators That You Might Like to Try
39:13 • 2min
How Do We Attribute a Cold Email Sequence to Sales?
40:55 • 3min
The State of Demand Podcast
43:56 • 2min