270 - How To Transition From Lead Gen to Demand Gen | Alice de Courcy
GTM Live
00:00
Can You Recover a Significant Sum of Budget?
Some companies that spend a lot on goglads will be more than 50 % of the budget can be recovered and deployed to programs that actually work. When you just look at it, is this driving a result that justifies the spend? And the answer is often no. It made it so easy for us as well. As we wern't asking for any additional budget to li rom this oud. We were just reallicating. The m c s must have gone down. But again, because we were atse shifting thespend that we wee wird running on m cuells into the campaigns that were getting he bette cost polides, we were able to make up
Transcript
Play full episode
