270 - How To Transition From Lead Gen to Demand Gen | Alice de Courcy
GTM Live
00:00
How Do You Measure Your Marketing Performance at the Board Level?
So what metrics do you use to a report back to the executive team in the board on marketing performance? Or maybe wet me re phrase. What were the metricsthat you used originally, and then howave they changed)? I mean, ultimately the board level, i always lead with the revenue figure. So it was imbound, that's the girect mos content, that was the m c l piece. And then paso, imbound, diremes was everything organic. And then paid, which was ever direct response, like from pad. We don't alt as. You don't have contents that that goes away. But now i've really got dug into like content engagement.
Transcript
Play full episode
