GTM Live cover image

270 - How To Transition From Lead Gen to Demand Gen | Alice de Courcy

GTM Live

00:00

A Few More Leading Indicators That You Might Like to Try

High intent page views is an interesting one, as long as you're not running paid traffic to them can be a really good indicator. How often are we touching r i c p? So that could be another leading indicator. And so we're targeting between like six and 12 touches per month per person. He we got a question from the utube stream. Ok, how do you get sales and marketing to agree on attribution, not being split by the team? That's very vague, but take it in whatever direction you think would be most helpful from the attributon one. Let's see. I got a couple more that you can give a shot, kim.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app