270 - How To Transition From Lead Gen to Demand Gen | Alice de Courcy
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How to Measure and Report on Marketing to the Executive Team in the Board?
I want to emphasize the point well, that this way of measuring and reporting on marketing to the executive team in the board is way easier. It gives your marketing team a lot more flexibility to do what is the best things that are going to help our customers either be more successful or no more about our company and brand. This has been awesome. So what's the what are some of the next things that are on the front here for you? What are you thinking about that maybe you haven't done yet, but want to do? Yes, say, i think we've only touched the surface in terms of, like, the subject matter expert piece. I don't think there's a proven
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