
Ecom Gold Sarah Levinger 🦕 advocate of psychology-based creative and consumer research discusses how understanding human behaviour can help you sell more online.
Oct 19, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 2min
How Did You Get Into Consumer Psychology?
01:51 • 4min
Ecom Marketing
05:51 • 5min
What Is It That's Not Working?
11:12 • 3min
Can You Just Do It for You?
13:50 • 5min
Do You Use Research to Attract Customers?
18:42 • 4min
Customer Research - Is Your Favorite Color Blue?
22:36 • 5min
The Importance of Research in Advertising
27:28 • 2min
The Importance of Empathy in Copyright
29:28 • 3min
How to Get the Most Out of Your Customer Interviews
32:47 • 3min
How Do You Know if You're Changing Your Creative Strategy?
36:17 • 2min
Paid Advertising
38:38 • 3min
Creative Strategy - Is There Anybody That's Doing This Really Well?
41:34 • 3min
The Golden Thread of the Emotion That You Found
44:12 • 3min
The Customer Journey Is Way Longer Than You Think
47:10 • 3min
The Super Bowl
49:43 • 4min
