Sarah Levinger 🦕 advocate of psychology-based creative and consumer research discusses how understanding human behaviour can help you sell more online.
Ecom Gold
00:00
Paid Advertising
I think one of the reasons why IBM was so successful as a computer company was because they built the safest choice for corporate companies in terms of hard-to-have computers. I've been lucky enough that I started applying psychology way back in the day and I saw it work throughout all of my, you know, doing Amazon FBA and doing websites. It's kind of difficult to see it elsewhere even though it can apply to everything else. And I think this is why paid advertising it has been kind of slow to adopt it is just cause nobody started doing it.
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