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Sarah Levinger 🦕 advocate of psychology-based creative and consumer research discusses how understanding human behaviour can help you sell more online.

Ecom Gold

00:00

The Customer Journey Is Way Longer Than You Think

The customer journey is actually way longer than we think it is. The people that are coming up into your buyer set are about two to three years younger than who you're currently targeting. And this is the reason why Pepsi, Coca-Cola, Colgate, Kellogg, all of them continuously produce commercials. Don't turn off your ads. Even if you are losing money, you may be gaining it somewhere else.

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