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Sarah Levinger 🦕 advocate of psychology-based creative and consumer research discusses how understanding human behaviour can help you sell more online.

Ecom Gold

00:00

How Do You Know if You're Changing Your Creative Strategy?

In old advertising terms, they use the mechanic and the way in, the idea. And all of those things used to be rooted in psychology or a consumer problem. We have so much access to tools nowadays, like I said, comments and reviews. It's kind of crazy that we've kind of gone the other way.

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