Sarah Levinger 🦕 advocate of psychology-based creative and consumer research discusses how understanding human behaviour can help you sell more online.
Ecom Gold
00:00
The Super Bowl
Sarah Levenger: I think today, so many companies are focused on last year's last look attribution and looking at the ads that actually convert. If you have a TV ad, especially in the day, they used to just be four channels,. not even that long ago in the UK. But if you were running an ad at prime time, you were one of the top companies in the world because they're the only ones that can afford it. That kind of signaling doesn't matter what's in the ad, but to be able to say, hey, we are investing this much money into our brand because our product has to be good. It goes against the grain of what we've
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