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Sarah Levinger 🦕 advocate of psychology-based creative and consumer research discusses how understanding human behaviour can help you sell more online.

Ecom Gold

00:00

The Golden Thread of the Emotion That You Found

How do you run if I'm gonna use an advertising that term the golden thread of the emotion that you found? Let's call it frustration through these different various medium types. Frustration for millennials is very different than frustration for boomers. We have to then go deeper into, okay, we understand the sentiment of what we're actually targeting. This goes deep into like really intense level creative strategy.

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