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Sarah Levinger 🦕 advocate of psychology-based creative and consumer research discusses how understanding human behaviour can help you sell more online.

Ecom Gold

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The Importance of Research in Advertising

The best advertisers that I've ever come across or worked with have been copywriters. And because of that, they end up creating these incredible ads. One of my personal heroes is David Ogleby. He spent hours and hours and hours in the Rolls-Royce factories talking to everyone who had worked on this car.

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