Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 4min
The Best Mondays of My Career
03:32 • 2min
Pink Poles' Marketing Strategy for the Barbie Movie
05:14 • 2min
The Importance of Defying Expectations
07:07 • 3min
The Mattel Relationship
10:09 • 2min
The Power of Partnerships
11:45 • 2min
The Rise and Fall of the Barbie Movement
14:06 • 2min
The Rise of Paid Media Versus Earned Media
16:10 • 2min
Universal's Oppenheimer Weekend
18:07 • 2min
How to Craft a Campaign Without Knowing if the Most Important Part of It Is Going to Happen
20:14 • 2min
The Lessons Learned From Barb and Heimer
22:32 • 2min
The Barmanheimer Experience
24:32 • 2min
The Importance of Creativity in the Movie Business
26:06 • 2min
Barbie Will Get a Best Picture Nomination
27:58 • 2min
The Oscars Need Something Different
30:14 • 2min