
Selling ‘Barbie’: Inside the Marketing Phenomenon
The Town with Matthew Belloni
00:00
Universal's Oppenheimer Weekend
"This is one of the most successful weekends in the history of the movie," Spielberg says. "It brought more people to the movies for both films in a way that was really quite dynamic." He adds, "I love the way, frankly, that it actually was about the unity rather than the division"
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