Selling ‘Barbie’: Inside the Marketing Phenomenon
The Town with Matthew Belloni
00:00
Pink Poles' Marketing Strategy for the Barbie Movie
Greta Gerwig and Novonbach wrote the script for "The Lego Movie" The movie is about a girl who wants to be Barbie, but it's not exactly what you'd expect. This campaign was designed to unlock its true marketing potential," says director Rob McElroy.
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