Selling ‘Barbie’: Inside the Marketing Phenomenon
The Town with Matthew Belloni
00:00
The Power of Partnerships
Mattel was remarkable partners in that they really wanted to be able to see where and how far this character could go into the world. Louis Soper and her team just did a really wonderful job reaching out and making these connections. And you know, Flo shows up at Pink Apron at the premiere and it created a sensation. The work also had a sense of whimsy and fun that felt sort of organic to the movie.
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