Selling ‘Barbie’: Inside the Marketing Phenomenon
The Town with Matthew Belloni
00:00
How to Craft a Campaign Without Knowing if the Most Important Part of It Is Going to Happen
What's terrifying, I think, for someone in your shoes though, is the organic nature of it all. And we've seen this on several movies now in the post-COVID era where the success sort of hinges on whether these movies take off on social media. The answer is you're always trying to think about how do you engage the audience?
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