Selling ‘Barbie’: Inside the Marketing Phenomenon
The Town with Matthew Belloni
00:00
The Importance of Creativity in the Movie Business
"It has a tremendous heart. I think bold, brave choices is the future of how the movie business will continue to matter," says director Greta Gergen. "I think that even for all the marketing we've done, the movie is an incredibly surprising experience," she adds.
Transcript
Play full episode
