
Selling ‘Barbie’: Inside the Marketing Phenomenon
The Town with Matthew Belloni
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Barbie Will Get a Best Picture Nomination
The box office on Monday was insane. Over $26 million on a Monday, biggest ever for Warner Brothers. This has the added benefit of being directed by Greta Gerwig who gets Oscar nominations. So I think the Academy members will look at this and see, you know what? We've got to reward big populist, well executed movies. If we're going to do it, these two are filmmakers that we can stomach.
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