Selling ‘Barbie’: Inside the Marketing Phenomenon
The Town with Matthew Belloni
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The Lessons Learned From Barb and Heimer
Greta Gerwig is one of the great geniuses of filmmakers of our time. I think that there's a lot of assumptions about what female driven IP can do in the marketplace. The question is, can you flip a switch and duplicate it easily? You know, all behavior is multi determined. And so this was a confluence of a lot of events that happened.
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