On Strategy Showcase Orlando Wood (author of Lemon) on why creative work has been losing its effectiveness
Apr 20, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 4min
The Importance of Emotional Response in Advertising
04:15 • 3min
The Different Methodologies of Millward Brown
07:29 • 2min
The Importance of Emotional Response in Advertising
09:15 • 3min
The Importance of Emotional Work in Advertising
12:08 • 2min
The Importance of Emotion in Advertising
13:41 • 4min
The Evolution of Advertising
18:04 • 3min
The Loss of Characters in Orlando
20:46 • 2min
The Left and Right Brains Do Different Things
22:37 • 1min
The Importance of Looking Back
24:07 • 2min
The Effects of Cultural or Taste Change on Advertising
26:18 • 2min
The Decline in Creative Effectiveness Over the Years
27:58 • 2min
The Role of Brand Building in Performance Based Marketing
29:35 • 2min
The Role of Brand Building in Brand Building
31:16 • 2min
How to Develop a Language for Brand Building Advertising
32:54 • 2min
The Strongest Predictors of Effectiveness Success
34:50 • 2min
The Importance of Character in Brand Building
36:24 • 2min
The Importance of Long-Term Effects
38:21 • 2min
The Importance of Brand Building
40:02 • 3min
How to Effectively Communicate Ideas With Minimizing Resistance
43:09 • 2min