How to Develop a Language for Brand Building Advertising

A lot of marketeers senior marketers have asked for my help to train their teams or talk to their teams about what brand building advertising looks like. They say you know there's a generation of people who've grown up not really seeing or knowing what that advertising looks like and so they don't really have the language to respond in this digital age. So I suppose what I'm trying to do is create aYou know a language you know describe the sorts of things that that work where there has been no language before.