The Left and Right Brains Do Different Things

Since the 60s we've had this mistaken idea that the left and the right brain do different things but that's not really true. If the left hemisphere is looking for as it does in birds for grubs and worms you know close up the right hemisphere is making sure it doesn't become someone else's lunch. We should be creating advertising if we're trying to interest people in brands that is more suited to that broad beam attention of the right hemisphere, says McGill Chris.